Great piece, Mike! I was recently chatting with a CEO about the importance of determining ICP and the "ICP hourglass" is a great way to communicate how ICP evolves over time as the business grows.
this is a tough one to nail for a lot of founders.. I'd also say that I've seen many cases where ICP drifts over time as the product and landscape shift.. that is even more true now with the pace of change in ai.. great share Michael, thx!
Great piece, Mike! I was recently chatting with a CEO about the importance of determining ICP and the "ICP hourglass" is a great way to communicate how ICP evolves over time as the business grows.
this is a tough one to nail for a lot of founders.. I'd also say that I've seen many cases where ICP drifts over time as the product and landscape shift.. that is even more true now with the pace of change in ai.. great share Michael, thx!
nice and practical! the only thing is I'd consider a more skimmable and organized format for the text. keep up the good work
Thanks! Can you point me to a substack that you think does a good job with that ?
sure! check out my newsletter: https://internetisdead.substack.com/archive
and this popular one https://www.marketingideas.com/archive
of course you have your own style, but I'd add more flow to parts where there's many text paragraphs only
A great reminder that focus isn’t just strategy...it’s survival