Or why chasing something big can keep your startup small.
Great piece, Mike! I was recently chatting with a CEO about the importance of determining ICP and the "ICP hourglass" is a great way to communicate how ICP evolves over time as the business grows.
nice and practical! the only thing is I'd consider a more skimmable and organized format for the text. keep up the good work
Thanks! Can you point me to a substack that you think does a good job with that ?
sure! check out my newsletter: https://internetisdead.substack.com/archive
and this popular one https://www.marketingideas.com/archive
of course you have your own style, but I'd add more flow to parts where there's many text paragraphs only
A great reminder that focus isn’t just strategy...it’s survival
Great piece, Mike! I was recently chatting with a CEO about the importance of determining ICP and the "ICP hourglass" is a great way to communicate how ICP evolves over time as the business grows.
nice and practical! the only thing is I'd consider a more skimmable and organized format for the text. keep up the good work
Thanks! Can you point me to a substack that you think does a good job with that ?
sure! check out my newsletter: https://internetisdead.substack.com/archive
and this popular one https://www.marketingideas.com/archive
of course you have your own style, but I'd add more flow to parts where there's many text paragraphs only
A great reminder that focus isn’t just strategy...it’s survival